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Visualizing Science Readers

Curious about what scientists might be reading?? Springer (noted publisher of more than 5 million scientific and academic titles) has launched a new analytics tool that reveals how its users and subscribers are downloading its content.

There are a number of interactive visualization tools at the site,? including a world map illustrating the origin of download requests,? an updating topical/keyword tag cloud,? and displays of real time downloads.?? This type of information could be used in many, many ways.?? On the commercial level,? authors and editors can get a fascinating view of which topics are emerging and in what geographic markets.? Scholarly and research applications abound, as well.? As a community,? scientists have an outsized impact on society and understanding trends in their work and interests could be useful.