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H&M and computer-generated catalog models

Even fashion models are being disintermediated.? Some catalogs trade lavish description for models (notably,? J. Peterman) while others keep the idea of human models,? but save on the pesky expense of photo shoots by computer-generating the women.? At H&M,? skin, hair and eye color are changed with the click of a mouse to give the impression of many different models.

Market research has long shown that people look first and longest at other people.? In catalog marketing,? the exact items in the colors worn by the model nearly always sell most.? Will we continue to be as fascinated by facsimile humans as we are by each other?