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LinkedIn InMaps Reveals your Professional Network

Posted by on Jan 24, 2011 in Blog, Data Visualization, Media and Markets | Comments Off on LinkedIn InMaps Reveals your Professional Network

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INMAPS [linkedinlabs.com] is a new service that visualizes the collection of a LinkedIn ‘connections’ as a single network graph.? Each color corresponds to a different group within an individual’s professional network and helps identify ways in which the LinkedIn member is connected to others in different categories (and areas where the connections may be scantier.)

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BMW Puts Its Logo On The Back of Eyelids

Posted by on Jan 2, 2011 in Bioreactive Media, Blog, Media and Markets | Comments Off on BMW Puts Its Logo On The Back of Eyelids

“Persistence of vision” is a phenomenon that allows our eyes to experience a continuous moving picture when confronted with a series of still images or frames that pass by in a fast sequence.?? Recently,? experiments on “closed eye visualization” have been used for advertising purposes,? as when BMW’s Dutch ad group flashed the BMW logo in a dark movie theater,? then asked the audience to close their eyes so they could experience the residual “retinal noise” — a bright spot at the back of the eyelid.

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Visualizing Science Readers

Posted by on Dec 8, 2010 in Blog, Data Visualization, Datamining, Geolocation and Psychogeography, Media and Markets | Comments Off on Visualizing Science Readers

Curious about what scientists might be reading?? Springer (noted publisher of more than 5 million scientific and academic titles) has launched a new analytics tool that reveals how its users and subscribers are downloading its content.

There are a number of interactive visualization tools at the site,? including a world map illustrating the origin of download requests,? an updating topical/keyword tag cloud,? and displays of real time downloads.?? This type of information could be used in many, many ways.?? On the commercial level,? authors and editors can get a fascinating view of which topics are emerging and in what geographic markets.? Scholarly and research applications abound, as well.? As a community,? scientists have an outsized impact on society and understanding trends in their work and interests could be useful.

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What “Watching TV” means today

Posted by on Oct 19, 2010 in Blog, Media and Markets | Comments Off on What “Watching TV” means today

A significant audience has moved away from scheduled television (whether broadcast or cable delivery) to “demand” entertainment.? Mass media has detailed, in recent months,? the cost savings that could be realized from turning off cable TV subscriptions and relying on streaming or “on demand” models.??? Literally hundreds of blogs have followed suit,? by showing how it’s possible to create a completely customized menu of video programming choices,? pulling from many feeds.? These might include:? YouTube,? blogs,? pay per view streaming channels,? services such as NetFlix on Demand and others,? peer to peer networks,? etc.??? Although still in its infancy in terms of market size,? this scenario presents a number of opportunities for content producers as well as important lessons.?? It doesn’t appear that a measurement apparatus for this kind of programming consumption exists at present,? there isn’t a developed value-added delivery mechanism (personalized, dynamic targeting with a dose of collaborative filtering could fit the bill….) and it isn’t clear whether this DIY version of “TV” is a blip in the current media anarchy or a longer term environment.?? What do you think?

A recent study? (Say Media ) released its? “Off The Grid” study today? and claims that overall, we are consuming less live programming and more streaming and on-demand TV.?? The segments described are as follows:

34 million are Opt-Outs.
22 million are On-Demanders.
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Do we really see 5,000 ad messages everyday?

Posted by on Aug 2, 2010 in Blog, Media and Markets | Comments Off on Do we really see 5,000 ad messages everyday?

I’ve seen it published as fact dozens of times, used it myself in numerous lectures and classes, but where did this factoid come from? ? Who did the research to determine that the “average American is exposed to 5,000 ad messages (or more) each day?”

Apparently the number came from a 1990’s vintage Yankelovich study, and the purpose of that study was not to measure advertising clutter but rather consumer attitudes toward advertising. It’s unclear how the authors came up with the high number. The Journal of Advertising Research put out a number in 1998 closer to 500-1000 messages per day, and other studies have pegged exposure at somewhere around 1,000 per day.

Ilya Vedrashko on Hill Holiday’s blog provides a great overview of varied sources and responses. It is a good reminder that sourcing the origin of facts — even well-accepted ones — is always a good thing to do.

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Billboards With Facial Recognition Tech Collect Demographic Data

Posted by on Jul 19, 2010 in Blog, Emerging Science and Technology, Media and Markets, Technology and Privacy | Comments Off on Billboards With Facial Recognition Tech Collect Demographic Data

A group of Japanese train stations are testing a new set of billboards with facial recognition technology. ?The billboards have been compared to the personalized signage in Minority Report.

The stated goal of the project is to collect demographic data on people in the immediate area that are potentially exposed to the billboard’s advertising. ? “The displays are part of a one-year trial being conducted by the Digital Signage Promotion Project, comprising 11 railway companies and their affiliated advertising firms. Their aim is to learn what kinds of people are interested in which ads at what times.”? The technology, by Japanese company NEC, could allow advertisers to develop more accurate campaigns that are personalized and targeted to consumers. There is, of course, the potential for significant invasion of privacy. However, the company claimed that the images collected would be immediately erased and that they would preserve anonymity of passersby.

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