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BMW Puts Its Logo On The Back of Eyelids

“Persistence of vision” is a phenomenon that allows our eyes to experience a continuous moving picture when confronted with a series of still images or frames that pass by in a fast sequence.?? Recently,? experiments on “closed eye visualization” have been used for advertising purposes,? as when BMW’s Dutch ad group flashed the BMW logo in a dark movie theater,? then asked the audience to close their eyes so they could experience the residual “retinal noise” — a bright spot at the back of the eyelid.